Usage
The basic strength of the visual system is the foundation of the Bartlesville logo. Not only does this enhance all materials having the same name, style and character, it also provides staff, customers and the outside world with a graphic relationship that is clear, consistent and relatively easy to control.
Guidlines to Usage
Configurations and Size
There is only one accepted logo configuration that may be used, no other configuration is acceptable. The logo may not be condensed or expanded. However, the logo may be enlarged or reduced proportionately. The logo may never be reduced any smaller than 1–1/4" in width. If applying to an item smaller than minimum size, simply use the Bartlesville name in text.
Reproduction Procedures
The artwork in this manual is approved with considerations of size, typography and reproduction quality. This artwork should never be recreated, redrawn or re-typeset, so as to preserve the weight and spatial relationships of all elements. The logo should be reproduced from the official repro sheets (slicks) or computer graphics files. Scanning or photostating from the logo repro sheets is expected. The logo should not be redrawn or recreated. If you need an electronic file, please visit brandbartlesville.com.
Guidlines for Customizing the Tagline
The following are the guidelines for font selection when you customize the tagline.
Chalet ParisNineteenSixty
Arial Narrow
Helvetica Neue Light
Helvetica
- Download the font from House Industries at www.houseind.com.
- If you do not purchase the Chalet ParisNineteenSixty font, please use either Helvetica Neue Light (first choice); Helvetica (second choice); or Arial Narrow (third choice).
Any time the complete tagline is used "It's Time for Living," always use the provided EPS file. This tagline should never appear in any other font.
The word "Bartlesville" should never be typeset; always use the provided EPS file.
Always make sure the tagline is flush with both sides of Bartlesville.
Don't forget to download the ID manual to ensure proper usage of the tagline.
